2D animation for SaaS

Videos that
sell your SaaS
in 90 seconds.

Custom 2D animated explainer videos for Seed to Series B startups. Built to convert, not just explain.

Book a free strategy call → See pricing
10 day delivery
80% avg. lift in conversion
100% SaaS-focused

Trusted by SaaS teams at

Notion-style tools · FinTech platforms · Dev tools · HR software · AI startups · CRMs · B2B platforms · Analytics tools · Notion-style tools · FinTech platforms · Dev tools · HR software · AI startups · CRMs · B2B platforms · Analytics tools ·
The problem

Your product is great.
Nobody gets it.

📄

Text-heavy landing pages don't convert

Visitors read 20% of your page at most. If your product isn't obvious in 5 seconds, they're gone.

🤷

Complex products need visual proof

Screenshots and feature lists don't tell a story. A 90-second animation does what 10 slides can't.

💸

Generic agencies make generic videos

Most studios don't understand SaaS. They make something visually nice that explains nothing about your actual product.

6-week timelines kill momentum

You have a launch, a fundraise, or a Product Hunt moment. You can't wait two months for a video.

80%

of landing pages with an explainer video see higher conversion than those without.

95%

of a video's message is retained by viewers, vs. 10% when they read the same information as text.

89%

of consumers say watching a video convinced them to buy a software or service. (Wyzowl, 2025)

What we make

Five video types.
One studio.

Flagship

Homepage Hero Explainer

Your main product story. Covers the problem, your solution, key features, and a CTA. Lives above the fold. Does the selling before your sales team calls.

60–90 sec · 2D animation · VO included
Feature releases

Feature Spotlight

A tight, focused video on one feature or workflow. Drop it in product changelog emails, feature pages, or release announcements. Short enough to actually get watched.

30–45 sec · 2D animation · optional VO
Retention

Onboarding Walkthrough

Step-by-step animated guide that takes a new user from signup to their first win. Reduces support tickets and improves 30-day activation.

2–3 min · screen + illustration hybrid
Launch moments

Launch Hype Reel

No voiceover. Music-driven. Pure energy. Built for Product Hunt, Twitter/X announcements, LinkedIn. Makes people stop scrolling and actually look.

30–45 sec · 2D animation · music only
Paid acquisition

Ad Creative Cuts

15–30 second versions of your hero video reformatted for paid channels. Hook in the first 3 seconds. Works on Meta, LinkedIn, YouTube pre-roll.

15–30 sec · multiple aspect ratios
+

Not sure which?

Book a 30-minute call. We'll tell you exactly which video type will move the metric you care about.

Book free call →
How it works

From brief to delivery
in 10 business days.

01

Brief Call

30 minutes. We learn your product, ICP, positioning, and where the video lives in your funnel.

02

Script

We write a conversion-focused script using a problem-solution narrative. You review and approve.

03

Storyboard

Frame-by-frame visual blueprint with 2 style directions to choose from. No surprises at animation stage.

04

Animation

Custom 2D illustrations built in After Effects. Your brand colours, your product's UI, your visual language.

05

Delivery

Final video + all format cuts + source files. Delivery guide included on where and how to deploy.

Our work

Work that speaks
for itself.

Pricing

Transparent. Fixed. No surprises.

Every package includes script, VO, animation, SFX, and music. No hidden revision fees.

Starter
For founders who need a first video fast.
$1,500
One-time · 10 business days
  • 60-second 2D animated explainer
  • Script included
  • 1 voiceover option
  • 2 revision rounds
  • 16:9 format
  • SFX + music
  • Source files not included
  • No social cut
Get started →
Launch
Full arsenal for a major launch moment.
$4,900
One-time · 21 business days
  • 90-sec hero + 30-sec launch hype reel
  • Script + storyboard
  • 3 VO options + music selection
  • Unlimited revisions
  • All formats: 16:9, 9:16, 1:1
  • SFX + music
  • Source files included
  • Video deployment guide
  • 1 free revision within 30 days
Get started →

Add-ons

Bolt these onto any package at checkout.

Extra 30-sec social cut+$300
Rush delivery (halve timeline)+$600
Multilingual VO (per language)+$200
Captions & subtitles+$100
Additional revision round+$150
Feature Spotlight add-on video+$700
What clients say

Results, not just
pretty animations.

"We put the video above the fold on our homepage. Trial signups went up 34% in the first three weeks. Our investors noticed before we did."
JR
Jamie R. Co-Founder, Trackify (HR SaaS)
"What surprised me was the script. They rewrote how we talk about our own product. The animation was great — but the positioning work was worth the price alone."
SK
Sara K. Head of Marketing, Nexflow (FinTech)
"We needed to explain a complex product fast — Clarift nailed it. The video captures exactly what Fluum does in under 90 seconds. Our demo calls are shorter now because prospects already get it."
FL
Fluum Team Founder, Fluum (AI platform for solopreneurs)
FAQ

Questions we actually
get asked.

No. Script writing is included in every package. We start with a 30-minute brief call where you walk us through your product, your customer, and the problem you solve. Our writers do the rest, using a conversion-focused problem-solution framework. You review and approve before any animation begins.
We'll work with it. But we'll also give you honest feedback if something isn't working from a conversion standpoint. If major rewrites are needed to make the video perform, we'll flag it early — not after animation has started.
You have two approval gates before animation starts: script and storyboard. This means by the time we're animating, we're both aligned. Revisions are for polish — not structural rework. Core includes 3 revision rounds; Launch includes unlimited. Extra rounds are available for $300 each on other packages.
Custom 2D illustration and motion graphics built in Adobe After Effects and Illustrator. We build all assets from scratch — no templates, no stock character kits. Style is guided by your brand: colour, tone, and visual language are all tailored to you. We show you two style directions at storyboard stage so you choose before we commit.
Yes — for the Starter package. It requires you to be responsive at each approval gate (we need feedback within 24 hours). If you need more time on your end to review, timelines naturally stretch. But we build our workflow to move fast and keep things unblocked. Rush delivery (halving the timeline) is available as an add-on.
Full ownership of the final video in all cases. Source files (.aep project, assets) are included in Core and Launch packages. Starter delivers final video files only. Source files let you make small text updates internally, or bring future edits back to us faster.
Yes. A lot of our clients are pre-revenue and use the video to fundraise, validate the product, or build waitlists. The brief call helps us understand where you are and what the video needs to do. If the timing isn't right for a paid engagement, we'll tell you honestly.
Let's talk

Ready to stop
explaining and start
converting?

Book a free 30-minute strategy call. We'll map out the right video type for your stage, your goal, and your budget.

Book a free strategy call →

No commitment. No agency pitch deck. Just a useful call.